Things to watch in 2012

Since I found this last year, I was curious to see what the latest presentation from JWT would bring.

From a T-F perspective, these entries caught my eye:

BYOD – Bring Your Own Device. I actually have been using this phrase for a while now at my work because we have been experimenting with checking out iPads to faculty and students and my take on the results is that they are truly “personal” computers and don’t share well with others. We need to expect to bring our own devices, customized as we want, to all kinds of locations and get the cloud based services we are using.

Social Media in the Olympics: I am a HUGE Olympics fan (yes, I braved the crowds in Atlanta!) and with the IOC now allowing athletes to use social media during the event, we are primed to see the Games in all kinds of new ways and at new levels of access.

Online Living in Print and Your Public Story: This is fascinating to me. We archive our lives online and on our phones at this point. The only hard copy pictures I get are from older relatives who still print all of their photos. But, there is also (according to the JWT) a growing appreciation for physical objects like stationery and personal postcards from digital photos. This takes it one more step with services like Social Memories that can pull out your digital archives from Facebook and put them into a book format and IBM’s Museum of Me that builds a virtual museum from your Facebook activity. Or, get more professional and use about.me (Check out my about.me profile!)or Storyvite to pull from all of the different sources and create a collated record of your online professional life.

Split Personality Smartphones: I have had this conversation with folks at work several times. While I don’t carry two devices, I do know people who do – one for work and one for personal. This prediction, that kinda mirrors what Apple tries to do with Spaces

Check out the whole thing. What grabs your attention?

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